Safety and Effectiveness: marketing claims support for the cosmetics ingredients

Carolina Barizan Perdão, Biomedical Scientist (1) 1. Marketing Analyst, Crop Biolabs

Attesting to the safety and efficacy of products is of paramount importance in any segment. With consumers increasingly aware of the guarantee of attested information, the need to certify product claims is increasing, and this could not be different in the cosmetics segment.

In search of confidence, consumers pay attention to product labels, increasingly valuing and opting for safety and efficacy. This has been an important market differentiator in consumer purchase decisions.

Combining cell culture, flow cytometry, and gene expression, Crop Biolabs, a preclinical testing laboratory, has incorporated new services into its portfolio, which has already contributed to the cosmetics segment around the world.

Using different in vitro models such as Immortalized human keratinocytes (HaCaT); Normal Human Epidermal Keratinocytes (NHEK); Normal Human Dermal Fibroblasts (NHDF); Reconstructed Human Epidermis (RHE, RHE FT); Human Dermal papilla cells (HDPCs); Primary cell cultures (ocular tissue, adipose tissue, and umbilical cord tissue); and Neoplastic cell lines (RAJI, breast and prostate cancer), Crop Biolabs has developed safety and efficacy tests for cytotoxicity; genotoxicity; skin inflammation; In vitro skin irritation; Acute eye irritation and corrosion; Hydration; Wound-healing; Skin aging and protection; Antioxidant capacity; Hair growth and alopecia; Anti-acne efficacy; Antiseptic, antimicrobial, and antiviral.

“For us, it is imperative to consult reference regulatory agencies such as ANVISA, FDA and OECD, which reflects in a dynamic work to meet regulatory acceptance and validation of alternative methods. These measures highlight our objective: to obtain more assertive and robust answers regarding the efficacy and safety of new products in models and tools that more closely reflect human biology.” declared Lucas Ribeiro, Crop Biolabs CSO.

The company has already been actively contributing to the cosmetics segment in Brazil and seeking to further expand its contributions in the segment, Crop Biolabs is now starting new work at an international level.

To learn more about how Crop Biolabs contributes to this and other segments: https://cropbiolabs.com.br/ 

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